Friday, December 27, 2013

Are all auto dealers the SAME?????

Are all auto dealers the same? Of coarse not!!!!!  Depending on the customer service, honesty and ability to treat people will separate how the dealership is rated. Unfortunately you can always get a few  selfish, dishonest salespeople or mangers that will ruin it for everybody. They are motivated more by the mighty dollar than the consumers best interest. 
 "There are good dealerships out there." I hear this from readers and from consumers. This is true. I do not want to sound like I think that every dealership is trying to take advantage of the consumer. There are some good people out there that do care about their customers.

I have however been in this business for over 19 years. I am driven to educate consumers about how to make sure they protect themselves with information. There is nothing wrong with running a business and making money, but why should one consumer buy a car for invoice , and the next customer comes in and is not as educated pay MSRP?
What does the dealer say? "They should have negotiated a better price!" "The customer should have made a better choice." Isn't it the job as a salesperson to educate the consumer so that they make a better decision? I feel like we as sales people need to help more and educate more! I think the "sell" would be a lot easier.

There are a couple ways to check out dealers and their reputations.

* Look at their ratings with the Better Business Bureau in your area. See if they have any complaints.
* Google the dealership. See what consumers are writing. Not paid testimonials!
* Ask your friends who they deal with OR if any of them have had negative / positive experiences.
* Check with the Attorney General in your state. That is a good source to see if the dealership has had consumer issues or complaints. 
* Use Social Media to benefit you and reach out to your contacts and friends and ask for referrals.



Wednesday, December 18, 2013

Do I have 3 days after I buy my car to give it back?

NOT in Ohio.  This law known as the "cooling off period" law varies depending on the state you live in. This is the law that most consumers think gives them 3 days to "undo" a deal on a vehicle purchase. Wrong!! When you sign on the dotted line, you own it. Maybe if the dealer is a friend or family and did not submit the paperwork to the bank yet to be funded, you may be able to cancel. But that is the dealers discretion.
     Recently I had a woman that I had  met networking call me. She mentioned that her daughter bought a car and she thinks it may not have been a good deal.  This happens everyday! Buyers remorse. What comes from people making decisions without doing some homework.  What I had found out was that this young woman who scored over 700, accepted a rate of  over 6%. She probably could have qualified for the 0% on a new car. She was sold/ she purchased a bunch of aftermarket products that she probably did not need and bought a current year rental car with 33,000 (estimate) on it.. ARE YOU KIDDING? For a similar price the same car could have been purchased  new.. When I had a conversation with her to try and help her out, I realized that the Attorney General in Ohio does not have a "cooling off period" law. According to the Attorney Generals website http://www.ohioattorneygeneral.gov  certain consumer laws require sellers to provide cancellation rights. That does not apply to vehicle sales. YOU NEED TO EDUCATE YOURSELF  and make sure you are positive. Follow your gut!
     I think  this law never came to my attention because I try to  make sure that my customers are comfortable and feel like they are making the right choices. I will not do a deal if there is uncertainty!
               This young women was able to cancel some of the aftermarket products that she bought but did not need, but was stuck with the loan and the purchase of the vehicle. The guy in the F & I (finance and insurance) office was not happy... He loses money. I asked the dealer why they did not offer her the new car option. He said in not so many words that there was more money in the used car with 33000 miles. She is going to refinance through her credit union.  This is information! It does not say that every single dealer and salesperson is like that....but you cannot expect the dealer to educate the consumer. The consumer needs to ask questions and compare. Once you sign... YOU ARE AN OWNER! YOU JUST BOUGHT OR LEASED A CAR. I do need to say that with all the resources we have available, consumers can avoid becoming victims. Once you have the information and you still make that decision you are a volunteer.

Here are some things that may help.

1) If your buying late model used, compare the "new car deals" going on. Ask to see a new car invoice on a comparable vehicle. Also ask for special financing rates through the manufacturer. This will help you evaluate how to get the most for your money. Always get a pre inspection on ANY used car!

2) When going in to the finance office, do not let your fear make your decisions. If you have had the used car inspected and your mechanic says its a good car, follow your gut. Weigh out the cost of aftermarket products vs what the repair reviews are online. Example:  if a warranty costs 1300.00, please think about how much car 1300.00 can fix? You also pay interest and tax on that money. Gap insurance is always less expensive through your insurance company. You can ask the person how long you have to make the decision. It is usually 14 days to purchase the products. DO YOUR HOMEWORK! Let the emotion cool down.

3) If your not sure if it is the right deals for you, WALK! You do not have to make the decision right that minute. Take 24 hours and make sure it feels right. Remember, there is no "cooling off period". You sign it, you bought it!